Grosvenor Casinos is going through a significant rebranding these days – and it is definitely a good thing for this UK operator.
They decided upon rebranding since it is part of the company’s repositioning strategy. The company thought about ways to offer a more modern experience to its player, and rebranding came as the natural way to do the same.
Grosvenor currently possesses 52 venues and online casinos, all of which will go through rebranding. The operator said that changes would be more stylish and fun – as the brand itself.
According to the operator, the current casino experience is “rooted in traditional look and feel,” and this new look will help the company “move away from the stereotypical casino experience.”
A big step for everyone:
Sarah Sculpher, Grosvenor Casinos Marketing Director, said: “In an ever-changing and multi-faceted world, repositioning the UK’s leading casino brand was never going to be easy. The scale and complexity of our gaming, leisure, and hospitality offer on and offline required real foresight and a commitment to deliver change.”
As Sculpher stated, the rebranding was the step that followed hours of extensive research. There also were customers’ insights of the players and casino considerers. This exhaustive research helped a lot in transforming brand identity, and it surely will help Grosvenor Casinos to stand out from its competition, both now and in the future.
She added: “The repositioning exercise was all about opening up the world of Grosvenor and its amazing team of passionate experts to make it more accessible and welcoming to a new generation of customers who demand more from their time.”
A new TV advert follows the rebranding. It is called “Entertainment Time” and is already live in Grosvenor Casinos venues and website.
We have more good news for loyal players – they will be satisfied with the fact that the company decided to release the new game, Beat the Timer.
The game is exciting and tense. The player will get only 60 seconds to match symbols in a skill-based challenge. For successful players, a vast range of daily prizes is prepared.
The leading UK company:
Grosvenor Casinos is one of the leading providers in the UK. The company’s portfolio includes a range of slot, table, and card games, as well as live dealer games and sports betting.
The company was founded in 1970, and since then, it has spread across the whole UK, including London, Edinburgh, Birmingham, Nottingham, Manchester, and other big cities.
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