Greentube, NOVOMATIC’s Digital Gaming and Entertainment division, has launched in the regulated iGaming market in Ontario, marking another huge milestone for the supplier of innovative online casino content. The partnership is realized as part of a tie-up with Entain, and it will help both companies quickly consolidate their standing in the newly launched market.
Greentube Teams up with Entain for Ontario Multi-Brand Launch
Greentube holds a license from the Alcohol and Gaming Commission of Ontario, which the company acquired earlier this year, and which it has now realized its potential by teaming up with Entain. Greentube brings a number of excellent to the market, which will be picked up by a range of Entain’s top-performing brands, which have also secured licenses to operate in Ontario.
Among them are PartyCasino, Bwin, and BetMGM, all of which are keen to consolidate their iGaming offer. This will be made possible through such excellent titles as Mighty Emperor, Mighty Sevens, Mighty Elephant, and Diamond Link, among other worthwhile options. Greentube is in the meantime not a new face in the regulated iGaming market in Canada.
In fact, the company has been able to launch operations in a number of local provinces, to name Quebec, Manitoba, Saskatchewan, and British Columbia, to name a few. Greentube is similarly present down south across the border in states such as New Jersey and Michigan.
BetMGM and Greentube have already been working together in Michigan, for example. Greentube is committed to continuing growth across the board in the United States and Canada, as part of its broader North American pivot. Commenting on the news, Greentube commercial director David Bolas said:
This launch in Ontario with BetMGM, PartyCasino, and Bwin is the latest vital milestone for Greentube. As a market debut, it represents the next significant step in delivering our North American strategy and underlines the importance of our key relationship with Entain Gaming Group.
Greentube has been busy building up its presence in multiple markets around the world. The company acquired Present Creative as part of its pivot in the region. The company has also been working on expanding a notch further in the European market. In September, Greentube signed a content partnership with Scommettendo, an iGaming brand in Italy.
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